Describe how you developed your skills in the use of digital technology Essay

Describe how you developed your skills in the use of digital technology for media production contributed to your creative decision making. Refer to a range of examples and show how these skills developed over time. Digital technologies were a crucial part of both of my productions; using digital technologies has also extremely developed over time and you can see a significant change in the A2 music video production as the piece was greatly developed in terms of technology and creativity. In the production stage of our AS piece we have used a Cannon DSLR camera in filming of our entire production. It was extremely helpful as it was easy to use, portable but also a major advantage of it was that it allowed us to an instant playback to aid our creative decision making. We did not use this feature enough in AS. However once we returned to produce our A2 music video, I have made sure that we checked all the footage at the location so we could immediately reshoot the scenes that weren’t good enough at the location, which also saved us time in going back into the location to redo it all. In our A2 production we have used the same camera (Cannon DSLR) due to a convenience of the camera and the high quality footage it was producing, it was portable, easy to use and easy to set up. Considering our filming had to take place in six different location it was very convenient to use that camera. However, we wanted to enhance our A2 production with other filming technologies in other to enhance our creative decision making, so therefore we decided to use JVC HDV 720p studio camera for our performance part. However we decided not to use it at the end due to the quality difference between the DSLR and the studio camera. That way we only used a footage from the DSLR, however the use of JVC HDV 720p gave us some practice using the high quality studio camera and also gave us an opportunity to explore different filming equipment, which also has played a part on our creative decision making. Our skills in audio technology we not well utilized at A2 as we were required  to create a music video for a contemporary artist. However, the use of Final Cut Pro allowed us to change the volume levels throughout the music video where needed (e.g. the volume levels were used at the start of the music video were we decided to fade the music in to slowly and nicely flow into the music video, and we have also used it at the end to fade out the audio.) Our competence with Final Cut Pro this year has enabled us to be more ambitious in terms of editing and as a result end up with more creative and individual piece. According to Goodwin, each genre of music has certain conventions that their associated videos should comply to. We have noticed, whilst studying and researching into our genre and the artists a common trend of cutting to the beat. We employed use of excessive jump cuts within the narrative in order to underline the feelings of the protagonist, which was also another example of complying with theorist’s ideology using digital technology in order to develop our creative decision making. Although out skills in Garage Band were not as fully utilized at A2 as they were at AS, were we used Garage Band to create a score. However, in most recent production of our music video I was required to use Photoshop in order to create a digipak and a poster. In order to be more creative instead of using the screenshots taken out of the video, I have decided to organize a separate photo-shoot, were I went out and took photographs myself using DLSR camera again, in order to get the high quality pictures. The fact that I also do Photography as one of my A-levels gave me an advantage of organizing a photo-shoot and also using Photoshop as my editing tool. Photoshop was definitely a software, which played a big part in using a digital technologies and the skills used in that department have definitely enhanced the creative decision making.

Public relations campaign for Shell FuelSave Essay

Public relations campaign for Shell FuelSave - Essay Example Shell is present in more than 90 countries worldwide, has 93,000 full-time employees, and maintains a fuel retail network of around 43,000 service stations Royal Dutch Shell C (2001). In 2010, Shell was able to produce 3.3 million barrels of oil equivalent per day while it generated earnings of $20.5 billion Royal Dutch Shell C (2001). It spent $23.7 billion on net capital investment while it spent over $1.0 billion on research and development (R&D). The business operations of Shell are classified under three major categories—upstream, downstream, and projects and technology. Firstly, Shell Upstream is involved in the search and recovery of oil and natural gas; and the extraction of heavy oil from oil sands for conversion into synthetic crudes Royal Dutch Shell C (2001). Secondly, Shell Downstream is involved in the manufacturing, supplying, and marketing of oil products and chemicals worldwide. Businesses under manufacturing and supply include â€Å"refineries, chemical plan ts, and the supply and distribution of feedstocks and other products†. ... II. The Launch of FuelSave Maingrade Fuels With the company’s emphasis on bringing innovation into its fuel products, Shell launched its maingrade unleaded and diesel fuels under the name FuelSave. According to Royal Dutch Shell C (2001), the primary attributes of the product banked on a highly unique feature called the â€Å"Advanced Efficiency Improver† which was designed to improve the fuel economy of every car by lubricating areas in the engine where normal engine oils cannot reach, as stated by Royal Dutch Shell D (2011). Through this, FuelSave Unleaded and FuelSave Diesel promised to help its drivers â€Å"Save up to one liter per tank†. By bolstering the idea of fuel saving, Shell intended to contribute its important share in solving the worldwide problem on ballooning fuel demand. Although the big idea of saving seemed appealing to any vehicle driver, FuelSave caters to a specific and well-defined target market. Defined by their practicality and a mindset that is driven by wanting to get the maximum benefit in all the products they use, these fuel customers are commonly called Smart Drivers. They are customers who are very sensitive to changes in price, but critically analyze the value in the products they buy, as concluded by IBM Business Consulting Services (2005). To them, fuel is slowly becoming a luxury more than a necessity due to the continued increase in price. Since abandoning their car and taking the public transportation is not an option, the only choice for them is to shoulder the hiking fuel prices. However, they may become occasional switchers especially when they do not get the value they expect from their fuel purchase, as summarized by Manzano (2005). In this light, it can be said that although these

Policy Influences and Policy Stakeholder Reflection Essay

Policy Influences and Policy Stakeholder Reflection - Essay Example In the discussion henceforth, a solution would be provided with supportive arguments to the government acting as a representative of the stakeholder group in order to expand the capacity, especially of the Port of Melbourne. Policy Influences Essay Introduction In the discussion henceforth, a solution would be provided with supportive arguments to the government acting as a representative of the stakeholder group in order to expand the capacity, especially of the Port of Melbourne. Various aspects which include the role of the stakeholder group along with the evaluation of actual or likely partners or collaborators, who would contribute towards the expansion of the capacity, will also be portrayed in the discussion. ‘Melbourne Ports-Our Future’: Mission or Purpose The mission of the organisation named 'Melbourne Ports - Our Future’, is to present an appropriate decision in relation to expanding the capacity of the Ports of Melbourne. The expansion of the portsâ₠¬â„¢ capacity is quite necessary for the purpose of meeting with an ever rising trade demand and protecting the economic future of freight gateway (The Port of Melbourne Corporation, 2011). Hence, it can be stated that the main purpose of the organisation is to arrive a standpoint whether the dredging of the Port of Philip Bay or the expansion of the Port of Hastings would be the best suitable option to plan for increased shipping capacity of the Port of Melbourne. ... m a social point of view, the various benefits of dredging include the prevention of further degradation; developing the liveability of the river communities by improving parks along with greenways for the inhabitants and most importantly, helps to expand the shipping industry (EnviCom Working Group 100, n.d.). Alternatively, the most apparent impact of the facet of dredging upon the environment lay in the fact that it adversely affects the sea grass habitat, cultural heritage and most importantly tends to impose barriers to the augmentation of tourism sector causing disturbances to facilitate the various types of recreational activities including diving, boating and fishing (The Port of Melbourne Corporation, 2009). However, dredging could make greater economic benefit as the process tends to be less-time consuming along with requiring lesser amount of investment. Apart from the initiative of dredging in the Port Philip Bay with the purpose of expanding the capacity of the Port of M elbourne, another initiative is also taken into concern which includes the expansion of the Port of Hastings. However, the Port of Hastings is viewed as a chief container port which performs its operational functions in corresponding with the Port of Melbourne so as to increase the trade demand considerably. Moreover, in order to make suitable planning for future economic growth along with the expansion of the Port of Melbourne, the Victorian government largely supported the fact that the Port of Hastings can be regarded as the favoured location for a subsequent container port. The Actual or Likely Partners or Collaborators In order to extend the capacity of the Port of Melbourne by enlarging the Port of Hastings, there pertains the necessity to work with actual or probable partners or

Identifying and Managing Risk Essay Example | Topics and Well Written Essays - 750 words

Identifying and Managing Risk - Essay Example This is because once risks are identified the right strategies and techniques are put in place to ensure that they do not have negative effects on the portfolio or project. By implication, it can be said that it is not right to try to deny the reality of the existence of risk. Rather, the existence of risks must be appreciated, identified and embraced. More importantly, the right techniques must be in place to managing risk. Kallman and Abdali, Mouath and Qusai have both come up with a number of risk management techniques which share some similarities and differences in terms of their implementation and usage. Reading through Kallman one finds three major risk management techniques that are highlighted by the writer. These are risk avoidance, risk tolerance, and risk acceptance. Writing on situations under which either of these may be deemed as appropriate for an organization, Kallman emphasized that â€Å"If a cost-benefit analysis shows the downside is just too large for the organizations risk tolerance then avoidance is a wise choice.† The author continued to advise that â€Å"If the situation falls within the organizations' risk appetite or tolerance, however, then acceptance is the appropriate choice.† From these two quotations, the technique of risk management is clearly outlined. It can be noted that Kallman advocates the use of systematic analysis of risk by weighing the impact of risk on the organization’s activities and programs. Once such weighing is done, it will be possible to determine the exact impact of the risk to the organization. By so doing, risks t hat can be contained without any significant negative impact can be allowed to remain so that the efforts to management can be sent on those risks that pose some levels of threat through risk tolerance.  

Catholic School 2000 Essay Example | Topics and Well Written Essays - 500 words

Catholic School 2000 - Essay Example he Catholic school to develop in the school community an atmosphere animated by a spirit of liberty and charity based on the Gospel.† (Flynn & Mok, 2000, p. 21) This formally states that Catholic schools must enrich the student lives in a religious as well as academic capacity. The authors go on to quote from several other documents, most of which have the same intention regarding the leadership role that Catholic schools must take in their educational focus of religious faith. They also cite a passage from the a statement from the Australian Bishops’ Conference published in 1975: The present document is offered as a contribution to the process by which the people of God in the Australian Church will search for the most authentic way to live the faith and the most effective means of passing it on to future generations. (Flynn & Mok, 2000, p. 22) The second part of their article focuses on more recent documents further defining and delineating the role of the Catholic School, this is titled, â€Å"The Catholic School on the Threshold of the Third Millennium.† (Flynn & Mok, 2000, p. 23) In general these more recent documents slightly softened the role of religion and represent the schools as part of the cultural inheritance of society as well. For instance in the Church document, ‘Lay Catholics in Schools: Witnesses to Faith’ (1982), the mission of Catholic schools is clear that they are to add to the culture around them and not dictate religious fervour. While still focusing on the gospels, â€Å"It strives to relate all human culture to the good news of salvation.† (Flynn & Mok, 2000, p. 23) Mission is an apt conceptualisation of the Catholic schools leadership roles, they are most akin to missionaries with an evangelical purpose to help and to serve the community as well as to open them to their faith. As stated it is an integration or synthesis of culture and faith. (Flynn & Mok, 2000, p. 26) The third part of their article, ‘Australian Catholic

Article review of Can Hamas Be Tamed Research Paper

Article review of Can Hamas Be Tamed - Research Paper Example Author however, further argues that this may not be the case as those organizations which took part into the elections and actually changed their political philosophy has little correlation with Hamas and that the overall evidence is really weak. Author also presented a history of Hamas and how it gradually evolved over the period of time. Evolved as an off-shoot of Islamic Brotherhood, Hamas operates based on the political philosophy of confronting with Israel and use violent means to achieve the same. After the death of Arafat, Hamas rolled itself as a political party and took part in the elections and subsequently won the election also. This participation by Hamas was however, not welcomed by both Israel and US despite the fact that Hamas actually made a transition towards participating in the overall democratic process within the country. Author further argued about the possibility of changing in the overall political ideology of Hamas due to Oslo Peace Process. Analysis Author h as presented two views about the participation of organizations like Hamas in the overall political process within country. ... According to Author, the skeptical view may hold because given the overall history of Hamas and the history of those organizations which actually participated into the overall political process is relatively less. Those organizations which have already participated into the liberal process were radically different from what Hamas preaches. Traditional history of violent groups also suggests that they may arise as a result of the suppression from the regime. Middle Eastern regimes often used the means to suppress any opposition against themselves and as such movements like Hamas can therefore easily find recruits who can participate in their struggle to overthrow regimes which work against the general interest of the masses. Author has also presented an alternative view according to which the diverse political opinions and the concern to attract votes, illiberal parties can make a transition to liberal ideologies if they participate into the election process. This argument is theoreti cal in nature and advocate that evidence does suggest that those groups who actually participate into election process ultimately become liberal in their overall ideologies. As such parties like Hamas therefore are considered as the subjects who can make a transition to liberal ideologies if given the chance. Author however, also argues that the overall political participation of the groups like Hamas also largely depends upon the local political context also. Author argues that the presence of a vibrant and strong political system is necessary in order to help organizations like Hamas to make a move towards more liberal ideologies. Further, according to author, it takes time for liberal ideologies to take roots in parties like

Air New Zealand Flight 901 Essay Example for Free

Air New Zealand Flight 901 Essay A McDonnell Douglas DC-10-30 aircraft (Registration Mark 2K-NZP), owned and operated by Air New Zealand, Ltd. , as non-scheduled air transport flight TE-901 from Auckland, New Zealand to Christchurch, New Zealand, over Antarctica, collided with Mount Erebus, Antarctica, on November 28, 1979, killing all 257 persons aboard. The accident has caused widespread attention in that, up to this day, controversies and debates remain over the true cause of the accident, and in the amount of responsibility and accountability the airline and its crew should assume. Public opinion also remains polarized. The accident report compiled by Ron Chippindale, the chief inspector of air accidents, attributed blame to the decision of Captain Jim Collins to descend below the customary minimum altitude level, and continue at that height when the crew was unsure of the planes position. The aircraft altitude was 445 meters (1465ft), way below the customary minimum prohibited descent below 1830 meters even under good weather conditions. The flight plan led Collins to believe that the plane was over flat ground, and previous Flight 901 pilots regularly flew low over the area to give passengers a better view. The New Zealand Government also conducted a one-man Royal Commission of Inquiry into the accident. On April 27, 1981, Justice Peter Mahon cleared the crew of blame for the disaster. According to Justice Mahon, the cause of the crash was the interaction a series of entries of co-ordinates into the plane’s navigation computer, including an erroneous entry from years earlier, its correction on the morning of the crash and entries of the flight plan. The result was that the pilots thought they were flying over low flat ground when they were in fact flying directly into the mountain; there was a whiteout at the time. No one’s action was the cause if the crash; it was the cumulative result of the series of actions. Justice Mahon also found that the radio communications center at McMurdo Station had authorized Collins to descend to 450 meters. Controversially, Justice Mahon accused Air New Zealand executives of cover-up, disposal of evidence and subterfuge, famously using the phrase orchestrated litany of lies. However, the Privy Council consequently found that Justice Mahon, as Royal Commissioner, had acted in excess of his jurisdiction and contrary to natural justice regarding those allegations. In their judgment, delivered on 20 October 1983, the five Law Lords of the Privy Council dismissed the Commissioners appeal and upheld the decision of the Court of Appeal decision, which set aside the costs order against the Airline, on the grounds that Mahon had committed clear breaches of natural justice. On the basis that the requirements for the crime of criminally negligent killing could be made out, were the required actions and mental state to have been those of a human being, the accident cannot be blamed to the pilots and crew of Flight 901. According to the Section 23 of the Criminal Code: â€Å"Subject to the express provisions of this Code relating to negligent acts and omissions, a person is not criminally responsible for an act or omission which occurs independently of the exercise of his will, or for an event which occurs by accident. It can be recalled that the crash was caused by interaction a series of entries of co-ordinates into the plane’s navigation computer without the knowing of the pilots. Clearly, the pilots and the crew were not accountable for the disaster. However, Air New Zealand is still criminally and morally responsible for the loss of lives of the Flight 901 passengers. At the time of the crash, the Civil Aviation (Carriers Liability) Act 1959 was available to impose liability on corporations. The Act was enacted to implement the Warsaw Convention in Australian law. Basically, the Warsaw Convention imposes strict liability on international air carriers in respect of death or personal injury to passengers, destruction or loss of or damage to registered baggage or cargo. Liability under the Warsaw Convention for personal injury or death ranges to from 125,000 to 250,000 francs. If the Warsaw Convention cannot be applied, liability may still be imposed under Australian law. Part IV of the Carriers’ Liability Act 1959 applies to air carriage between Australian States; to from or in an Australian Territory; or between Australia and another country. For such air carriage, liability for death or personal injury is currently capped at $500,000. Moreover, the catastrophic crash of Air New Zealand flight 901 into Mt. Erebus provides an interesting case in examining the idea of corporate moral responsibility. A principle of accountability that has Aristotelian roots and is significantly different from the usual strict intentional action principles maintains that a person can be held morally accountable for previous non-intentional behavior that has harmful effects if the person does not take corrective measures to adjust his ways of behavior so as not to produce repetitions. In the case of Flight 901, the pilots and the crew were not morally accountable since they were not informed about the series of corrections that caused the crash. They could have taken corrective measures had they known these changes.